Fiori Canada Inc. – Company Profile
History:
The original Inter City Watch Company was founded in Birmingham, England in 1976. The business was very successful at supplying private label watches to major national department stores.
The company was founded on several principle values: family tradition, dedication to customer service and product quality. It has been these core values that have allowed the company to prosper. When it came time for the company's founder to retire he passed the company on to his son, who had worked along side him since the early 1980’s.
In 1990, the company moved to Montreal, Canada but kept the core values alive. Inter City Watch Company would now be renamed Fiori Canada Inc. Fiori, meaning ‘flower’ in Italian represents the owner's entrepreneurial passion for this company knowing that it will flourish and grow in this new market.  
Fiori Canada Inc.:
The Fiori Canada Inc. headquarters are now situated in Montreal, Quebec. Covering over 50,000 square feet, the site features a brilliant cylindrical showroom at the center of the front office. The building houses the company’s offices, service center and warehouse. In 2007, Fiori Canada opened a regional office in Toronto, Ontario to help the company’s growing business in the Ontario market.
Distribution ranges from major department stores, boutique jewelers, independent jewelers, fashion boutiques, mail order and online retailers. In total, Fiori’s products can be found at over 500 distribution points across Canada and the United States.
Fiori operates in 3 business sectors:
- Private Label
- House Brands
- Licensed Brands
Private Label:
Fiori’s private label brands have proven to be very efficient profit centers for its customers. Fully customizable private label collections allow the retailer to quickly and easily add fashion forward merchandise to their boutiques. “Our customers see huge benefits from our private label collections,” says Fiori’s CEO, “the retailers are looking for a product line that has high-margins, but they don’t have the time or expertise to design and produce and house brand.”
Fiori has supplied comprehensive private label packages for many of Canada’s most fashion forward retail chains including: Le Chateau (195 stores), Garage (over 200 store), Tristan & America, and more.
House Brands:
Central to Fiori Canada’s market penetration was the development of its own brand, Fiori. The in-house design team and technicians designed the Fiori brand watches to target a sophisticated and fashion conscience female customer. The trend savvy Canadian shoppers want an elegant watch that can be worn everyday but can also fit in perfectly at any formal affair. Fiori watches offer consumers classic designs with specialized details that make them so unique. Some styles feature Swiss movements, bezels bedazzled in Swarovski crystals or luxurious patent leather bracelets. The line has grown over the years to make a very strong collection of men’s watches. Fiori has just released a new brand, Excellence by Fiori, which features high quality chronographs and mechanical automatic watches. Retail priced between $80 and $350 (CDN), these prices also offer the consumer an excellent value. Fiori is currently distributed at over 300 sales points across Canada.
Licensed Brands:
- French Connection Time
- Police Watches & Jewelry
- Time Force
- Ellesse
- Obaku – Danish Design
Customer Service:
Customer Service is extremely important to Fiori Canada, we are dedicated to providing friendly and efficient after-sales service to its retails clients and end-users. The in-house service center employs 2 full time watchmakers to allow for quick turnaround times on all repairs. The toll-free customer support line is friendly and knowledgeable. Fiori also offer manufacturer’s warranties and after warranty support for all of their brands. | 
